NIL for high school athletes: what it is and where to check your state
Some states let high school athletes earn from their name, image and likeness. Some do not. Here is how to find out before you say yes to anything.
What NIL means
Name, image and likeness. A business pays an athlete to promote something, appear somewhere, or post about a product. College athletes can do this everywhere now. High school athletes can in many states, with conditions, and cannot in others.
Your state decides
The rule comes from your state high school athletic association, not from the NCAA and not from us. Most associations that allow it require that the deal not use the school's name, logo or uniform, not happen at school events, and not be arranged by the school or a booster. Some ban it entirely. Rules change every year, so check the association site linked on your state page before you reply to any offer.
How offers work here
When a family turns on Brand Offers, a business can send an offer through the page. It lands in the parent's inbox first. We introduce the two of you and nothing more: no money moves through the platform, and we are not a party to any agreement. Read the offer, check your state's rule, and talk to your coach or athletic director before you sign anything.
College eligibility
A high school NIL deal does not affect NCAA eligibility by itself, but a deal that pays you to attend a particular college, or that is arranged by a college or its boosters, can. Keep offers local and about you.